TOWS Analysis Matrix Template for MS-Word

TOWS analysis is a tool which is used to generate, compare, and select strategies.

SWOT is a great tool to identify the strengths and weaknesses within the organization and the opportunities and threats in the external environment in which the enterprise operates.

TOWS goes beyond this to identify the next logical step in the strategic planning process by addressing the following questions.

How do we capitalize on our strengths?

Mitigate the impact of our weaknesses?

Exploit the Opportunities?

Manage the Threats?

The TOWS Analysis Matrix is a tool to answer these questions in a structured fashion.

The four-quadrant matrix is based on the intersection of (a) Strengths and Opportunities, (b) Strengths and Threats, (c) Weaknesses and Opportunities and (d) Weaknesses and Threats

This helps you identify strategic alternatives that address the following challenges:

Strengths and Opportunities (SO) – How can you use your strengths to take advantage of the opportunities? Referred to as maxi-maxi strategies.

Strengths and Threats (ST) – How can you take advantage of your strengths to avoid real and potential threats? Referred to as maxi-mini strategies.

Weaknesses and Opportunities (WO) – How can you use your opportunities to overcome the weaknesses you are experiencing? Referred to as mini-maxi strategies.

Weaknesses and Threats (WT) – How can you minimize your weaknesses and avoid threats? Referred to as mini-mini strategies.

The strategies chosen are then summarized in the relevant quadrant.

Our TOWS analysis matrix templates, for MS-Word, offering gives you not one, but three TOWS analysis matrix templates suitable for use in any MS-Word document or report.

Each template is available in portrait and landscape orientation to suit the document format in which it is to be used. 

You can get also get a package that combines the TOWS analysis matrix templates packaged with complementary SWOT and PEST templates at 30% discount.

Key Features: TOWS Matrix Template for MS-Word

Key features of the MS-Word TOWS analysis matrix template are:

• Three different TOWS analysis matrix templates, two different colour options and a traffic light option.      
• You get all three! Click on the images above to enlarge.
• Each template is available in portrait and landscape orientation to suit the document format in which it is to be used.
• Each template can be copied and pasted into any MS-Word document.
• A pdf version can also be generated within MS-Word.
• Available separately or packaged with complementary SWOT and PEST templates at 30% discount.
• Uses only standard MS-Word features.
• Each template is fully customizable.
• Download immediately! If you have MS-Word, you are ready to go.
• Comes with a comprehensive TOWS Analysis Matrix Template User Guide available to download to check the full details before purchasing
• Comes with a NO Quibble Money Back Guarantee

Other TOWS/SWOT Template Versions and Bundles

Other relevant templates available include a range of SWOT and PEST templates individually or in various combinations at discounts up to 30%.

• A package of TOWS, SWOT and PEST templates for MS-Word is available at 30% discount.
• Individual PowerPoint and Excel SWOT matrix templates are also available or
• Alternatively order the combined Excel, PowerPoint and Word SWOT package and get 30% discount.
• Our MS-Excel Competitor SWOT Chart template allows you to do a competitive comparison of your own SWOT against up to three competitors
• A PEST Analysis Matrix template for MS-Word is also available.
• Check out our Strategic Planning Workbook

Need Something Different

If the features of the MS-Word TOWS matrix template are not exactly what you need, please contact us and we will see if we can meet your needs.

No Quibble Money Back Guarantee

Check out the TOWS Analysis Matrix Templates User Guide for full details.

Still not sure? All your purchases come with a "No quibble MONEY BACK GUARANTEE"

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