SWOT, TOWS and PEST Templates Combined Package

We have combined our SWOT, TOWS and PEST popular MS-Word templates into a single package at a 30% discount on the combined individual prices.

Both the SWOT and PEST analysis templates for MS-Word provide 4-cell presentation format of the outcome of the analysis and can be pasted into any Word compatible document, report or business plan and edited from within Word.
PEST analysis is used to analyze the external macro-environment. PEST stands for Political, Economic, Social and Technological; the four categories under which the external environmental factors are classified.
SWOT analysis is used to analyze the external micro-environment and the internal environment.
SWOT stands for Strengths, Weakness, Opportunities and Threats; the micro external environment being analyzed for threats and opportunities, while the internal environment is analyzed for strengths and weaknesses.
TOWS analysis Matrix is a tool which is used to generate, compare, and select strategies.
The individual cells in each matrix can be edited as the cells in any standard Word table would be. Simply type the various entries into the appropriate cell.

How does PEST Analysis, SWOT Analysis and TOWS Analysis Compare?

PEST analysis is appropriate for the big picture external macro environment analysis within which SWOT analysis provides an analysis of the external micro and internal environment and it is usual to complete the PEST analysis initially and to use the results as a backdrop and framework within which the SWOT analysis is then carried out.
PEST analysis usually involves factors over which the organization may be effected but has very little influence, e.g. inflation rate, trade restrictions, technology trends, population growth projections.
On the other hand, SWOT analysis deals with factors over which the organization can have a measure of control and influence in developing and executing the strategic plan, e.g. further developing and exploiting the organization’s strengths and taking action to minimize the impact of external threats or take advantage of identified opportunities.
While it is not essential to use either PEST or SWOT analysis they are most effective when the PEST analysis is completed first and the output of the PEST analysis provides an informed view of the external macro environment within which strengths, weakness, opportunities and threats are assessed.
TOWS provides the next logical step in the strategic planning process by addressing the following questions; (a) How do we capitalize on our strengths? (b) Mitigate the impact of our weaknesses?(c) Exploit the Opportunities? (d) Manage the Threats?
You can get the details of each template by clicking on the relevant link, i.e. SWOT, TOWS and PEST TOWS
You can also check out the PEST Analysis Chart Templates User Guide, TOWS Analysis Matrix Template User Guide and the  SWOT Analysis Chart Templates User Guide before purchasing! 

Remember we have combined our SWOT, TOWS and PEST popular MS-Word templates into a single package with a 30% discount on the individual prices.

Similar Products

Our SWOT Analysis template is also available for Excel.
We also provide GE McKinsey Matrix templates which you can use to generate a GE McKinsey Matrix to depict the result of a business portfolio analysis.
Our Boston Consulting Group (BCG) Growth-Share Matrix Templates can be used to generate a BCG Matrix.
Order the individual analysis templates that you require or alternatively order our Strategic Planning Package (includes SWOT, BCG and GE-McKinsey templates) and get up to 50% discount!

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Check out the PEST Analysis Chart Templates User Guide, TOWS Analysis Matrix Template User Guide and the  SWOT Analysis Chart Templates User Guide for full details of the list of features and the ease-of-use facilities that allow you to get started right away. Still not sure, all our products come with a NO QUIBBLE MONEY BACK GUARANTEE  

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