Customer Market Segment Profitability Analysis

Focusing on customer needs/wants rather than what you have/wish to sell is the very essence of marketing.
Part of the challenge is that not all potential customers want/need the same product or service. A business or commercial buyer will probably have different requirements than the individual consumer.
Other examples where needs frequently differ are by geography, age, ethnicity, affordability/pricing, disposable income, and lifestyle.
This calls for market segmentation, where each segment has identified needs and differences from other segments.
However, not all market segments are equally attractive.
Market customer segmentation helps an enterprise or a brand to focus its marketing resources and investment to maximize the return on strategic marketing investments.
Our Marketing Customer Segment Profitability Analysis enables profitability and investment analysis to be done and compared for four different segments.
The analysis, incorporates revenue, cost of sales, segment specific marketing expenditure, corporate marketing and overhead allocated to each segment. Profit by segment and by customer within each segment are calculated.
The percentage of corporate profit coming from each segment is identified.
The percentage by which profitability by customer is above or below the corporate average is also calculated.
Average segment specific marketing cost per active customer is analyzed.
The separate analysis can be done over any four time periods such as weeks, months, quarters or years. Relevant data is carried forward from one period to the next. Analysis is also produced for the total of the four time periods, e.g. four quarters and a full year total.
Graphic charts are presented showing the segment metrics for each of the four segments.

This product is included in our Marketing Math Collection.

The Excel template is totally customizable and uses only standard Excel features, no fancy techie tricks.  If you have Excel, you are ready to go!
Check out the Customer Market Segment Profitability Analysis User Guide for full details of the comprehensive list of features and the ease-of-use facilities that allow you to get started right away.
All this is backed up by a No Quibble Money Back Guarantee and exceptional customer service (see what our customers say)

Key Features: MS-Excel Customer Market Segment Profitability Analysis

Key features of the MS-Excel Customer Market Segment Profitability Analysis template are:

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  Provides Customer Segment Profitability Analysis for up to four segments
• Any four periods, e.g., months, quarters, or years can be analyzed for each of the four chosen market segments.
• Net profit per segment and the % split of total profitability across the four segments is calculated
• The analysis calculates both market segment and customer profitability across the four segments
• Graphic charts are generated for all the main features/metrics analyzed for each segment for each of the four time periods and the corresponding total time analysed
• Relevant data is carried forward from one period to the next
• Fully customizable Excel template
• Uses only standard Excel features, no macros
• Simple to setup – if you have Excel, you are ready to go!
• Comes with a comprehensive Customer Market Segment Profitability Analysis User Guide  available to download to check the full details before purchasing
• Outstanding customer service and support -- just check out what our customers say.
• No Quibble Money Back Guarantee

Other Market/Customer Analysis Products

You may also want to check out:

• Perceptual or Market Mapping Excel Template
• Ansoff Market/Product Matrix Templates for PowerPoint, Excel & Word
• Competitive Analysis Excel Template
• Competitive 3-level Analysis Excel Template
• Distributor/Marketing Channel Partner Evaluation Matrix Excel

Need Something Different

If the features of the Customer Market Segment Profitability Analysis template are not exactly what you need, please contact us and we will see if we can meet your needs.

No Quibble Guarantee

Check out the Customer Market Segment Profitability Analysis User Guide for full details of the comprehensive list of features and the ease-of-use facilities that allow you to get started right away.

Still not sure, all our products come with a NO QUIBBLE MONEY BACK GUARANTEE 

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