Distributor/Marketing Channel Partner Evaluation & Selection Rating Matrix

Entry into new markets is typically a strategic imperative for diversification and substantial growth.
For many, to rapidly scale sales revenue, initial entry is via a 3^rd party. 
Selecting the right 3^rd party partner is critical.
Our Distributor/Marketing Channel Partner Evaluation & Selection Rating Matrix provides an effective tool to evaluate potential partners.

Key Features of the Distributor/Marketing Channel Partner Comparison Matrix

Our Rating Matrix is an Excel-based spreadsheet tool that:

• Allows you to evaluate up to 10 actual or potential partners
• The evaluation can be based on four main criteria, e.g. Corporate Fit, Marketing, Sales Resources, Logistics & Post-Sales Support or you choose your own
• In each main criteria you can score each potential partner under five factors. Here again, you decide which factors to use.
• A weighting is assigned to each factor based on the relative importance that you assign to that factor.
• A weighted score is then calculated for each main criteria and each of the five factors within each criteria.

A Partner Comparison Chart is presented for the four main criteria that you have chosen.
Another  Detailed Partner Comparison Chart allows the ten potential partners to be compared based on the detail scoring criteria. A dropdown list allows you to select any individual scoring criteria to be used for the comparison chart.
A Partner Profile Chart is created for each Partner. A drop-down list allows any individual Partner to be readily selected for the profile displayed on this chart.
By reviewing the various comparison charts created, you can quickly identify the strengths and weaknesses of each potential partner. The detailed Partner Profile Chart allows you to readily review any potential partner against the profile of your ideal marketing channel partner. 
Two spreadsheet models are supplied:

1. A version complete with sample data and corresponding results/charts, to use as a reference,
2. A ready to use model without data, where you can enter the relevant data.

It is recommended that a copy of the “ready to use” version without data is made as a backup for future use.
Before you decide to purchase, check out the Marketing Distribution Channel Partners Evaluation, Rating & Selection Matrix User Guide for more comprehensive details and the list of features and the ease-of-use facilities that allow you to get started right away!
This product is included in our Marketing Math Collection.

Similar Products

You may also want to check out:

• Marketing Channel Partner Evaluation & Selection Checklist
• Our Distributor/Marketing Channel Partner Package which provides both products at a 25% discount!

Need Something Different

If the features of the our Market Channel Partner evaluation do not met your needs, please contacts us to see if we can incorporate your additional requirements.

No Quibble Money Back Guarantee

If you are still not sure if its right for you:

• Look at what our customers say about of customer service
• Review our NO QUIBBLE MONEY BACK GUARANTEE on all our products. 

Security and Payment