The Business Tools Store Blog

  We are all familiar with SWOT and PEST analysis as techniques to use during the planning process. Many are unsure how to use them effectively and how they fit together. Should I use SWOT or PEST or both? Once I have completed the analysis how do I most effectively incorporate the results into the overall planning process? The Business Tools Store has produced a Strategic Planning Workbook that allows the novice and expert alike to use both PEST and SWOT in a complementary fashion …