The Business Tools Store Blog

Google has quietly released major changes in the way which search data is reported which is likely to have a significant impact on the way SEO is practiced.So what is the big game changer?In October 2011 Google announced that it was encrypting the data arising from organic search for those users who were signed in to their Google account, in the interest of protecting personal privacy and security. The result was that when one used Google analytics organic search sources to see what keywords wer …