Description

Description

General Electric (GE) McKinsey Matrix Excel Template

The General Electric (GE) McKinsey Nine-Cell Matrix template is used to perform business portfolio analysis as one of the steps in the strategic planning process.
The GE/McKinsey Matrix templates can be used in conjunction with, or alternative to, other tools such as S.W.O.T. Analysis and the Boston Consulting Group (BCG) Growth Share Matrix (we provide templates for both).
The GE/McKinsey Matrix differs from the other tools. Unlike a BCG Matrix template, it uses multiple factors to define Industry Attractiveness and Business Unit Strength and therefore overcomes one of the main BCG Matrix limitations.
The GE/McKinsey Matrix identifies the optimum business portfolio as one that matches the company's strengths to the most attractive industry sectors or markets.
Our Template allows you to do the analysis and to position each Strategic Business Unit (SBU) on the chart based on (a) the SBU's Strength and (b) the Attractiveness of the Industry Sector or Market on which it is focused.
Each axis is divided into Low, Medium and High, giving the 3 by 3 nine-cell matrix.
Our Excel template add a third dimension in that SBUs are portrayed as a circle plotted on the GE/McKinsey Matrix Excel template, where the size of the circle represents a factor of your choice, such as Market Size.
Each factor can be given a different weighting in calculating the overall attractiveness of a particular industry.
Typically overall Industry Attractiveness = Attractiveness Factor 1 Value by Factor 1 weighting + Attractiveness Factor 2 Value by Factor 2 weighting, etc. Business Unit Strength = Strength Factor 1 Value by Factor 1 weighting + Strength Factor 2 Value by Factor 2 weighting, etc.
This GE McKinsey Matrix Excel template allows the user to define the SBUs to be plotted, up to ten.
Up to 10 different factors can be used to define overall Industry Attractiveness, Typical factors are Market Size, Market Growth Rate, Industry Profitability, Competitive Rivalry, etc.
Up to 10 factors can also be used to define overall SBU Strength.
Typical factors are Market Share, Distribution Channel Access, Financial Resources, R&D Capability, Management Resources, etc.
The rating values for each factor are entered for each SBU and Industry Sector on a scale of 1 to 9.
The template calculates SBU Strength and Industry Sector Attractiveness and the GE McKinsey Excel Matrix is automatically produced.
The format used to produce the GE McKinsey Matrix is a MS-Excel Bubble Chart.
Industry Attractiveness and Business Strength are plotted on the X and Y axes.
The size of the Bubble allows a further factor to be depicted on the chart.
The default factor used for the bubble chart size is Market Size.
A dropdown list is available, allowing the user to dynamically select any of the Industry Attractiveness factors as an alternative.
Check out the GE-McKinsey Matrix Excel Template User Guide for full details of the comprehensive list of features and the ease-of-use facilities that allow you to get started right away.

Get the combined Excel and Word templates package at 30% discount and a FREE copy of our Strategic Planning Workbook with this Excel version.

Excel GE/McKinsey Matrix Key Features

This GE McKinsey Matrix Excel template allows the user to define the SBUs to be plotted.
Simple and highly flexible to setup
Up to 10 different factors can be used to define Industry Attractiveness,
Typical factors are Market Size, Market Growth Rate, Industry Profitability, Competitive Rivalry, etc.
Up to 10 factors can also be used to define SBU Strength.
Typical factors are Market Share, Distribution Channel Access, Financial Resources, R&D Capability, Management Resources, etc.
Rating values for each factor are entered for each SBU and Industry Sector on a scale of 1 to 9.
The SBU Strength and Industry Sector Attractiveness are calculated and the GE McKinsey Excel Matrix is automatically produced.
The format used to produce the GE McKinsey Matrix is a MS-Excel Bubble Chart.
Industry Attractiveness and Business Strength are plotted on the X and Y axes.
The size of the Bubble allows a further factor to be depicted on the chart.
The default factor used is Market Size.
A dropdown list is available, allowing the user to dynamically select any of the Industry Attractiveness factors as an alternative.
A fully customizable Excel template
Uses only standard Excel features.
Simple to setup – if you have Excel, you are ready to go!
Comprehensive User Guide
Outstanding customer service and support -- just check out what our customers say.
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