Ecommerce Revenue Business Model Calculator added to Business Tools Store

 

An Excel-based Ecommerce Revenue Business Model Calculator, which allows the eBusiness store owner to evaluate the revenue outcome of different assumptions and strategies, has been added to the Business Tools Store.

Revenue growth is the primary objective for all ecommerce stores and the Ecommerce Revenue Calculator allows you to manipulate the three key variables that drive ecommerce revenue.

These are:

  • The number of ecommerce store visitors and growth/decline for each period
  • The conversion rate for visits to orders and growth/decline for each period
  • The average order value and growth/decline for each period

When considering how to drive ecommerce growth should you:

  • Focus predominately on driving extra traffic to the website?
    or                                                             
  • Seek to grow the conversion rate from existing traffic?
    or
  • Is there an opportunity to significantly increase the average order value?

The Ecommerce Revenue Business Model Calculator allows you to do detailed “what-if” analysis on these variables and calculates the resulting total revenue for each of four periods.

A period can be defined as Month, Quarter or Year to suit your particular analysis and planning.

The Calculator is totally customizable and uses only standard Excel features.

The Ecommerce Revenue Business Model Calculator is available here.

15th Jan 2013

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